Mediary | Content systems that make brands impossible to ignore

The work

Made for a phone. Shown on one.

Vertical, sound on, built for the feed. That is how the audience sees it, so that is how we show it. Tap any phone for sound.

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On set

Behind the scenes · Our production team, one venue, one day

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Lady Yum

Live selling · From a TikTok Shop livestream we produced for the macaron brand

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Angie Savchuk · creator

Creator-led property tour · Sourced, briefed and managed by Mediary

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Combo Fantasy Sports

Founder-led short form · Hook-first split format, cut from one session

Suncliff · TikTok Shop

$2M+

in TikTok Shop sales with Mediary, from launch to seven figures, end to end.

UDR · Real estate portfolio

40,800+

organic views in April 2026 across the residential portfolio. 96% from non-followers.

Lady Yum · Consumer brand

500K+

new audience reached. 100+ creator-led videos. 120+ creators activated.

Sirrus 7 · Enterprise tech

56,000+

YouTube views in the first 7 months of a four-channel system and flagship podcast. 98.8% new audiences.

The difference

Anyone can buy reach. We make the content the apps want to show.

Plenty of agencies can run a digital ad. Far fewer can make the organic content these platforms reward: native to the app, fluent in what people are watching this month, built to be shared instead of skipped. We live inside TikTok and Instagram every day, so we know how a story has to be told for the algorithm to carry it to the people who want it. That is what turns a post into a result. Not spend. Distribution the content earned.

Native, not adapted

Made for the platform it runs on

Vertical, sound on, a hook in the first second, a caption written the way people on that app actually talk. Nothing resized from a TV spot.

Fluent in this month

Culture moves weekly. So do we.

Formats, sounds and references turn over constantly. We are in the feed daily, so the work reads as current the day it posts, not as a brand catching up.

Organic first, paid second

Ad dollars follow evidence

Everything tests organically first. The posts the audience chooses get the boost. Paid backs what already works. It never has to rescue what did not.

What we do

Most agencies still don't get modern social. Here is what we do instead.

Content is not a channel. It is the marketing. So we run the whole thing as one program, with the team that writes the plan doing the work.

Creator partnerships

A working bench of 120+ creators producing for our clients every month. Sourced by audience fit, briefed properly, paid on time, tracked post by post. Not one-off casting calls.

Production, every format

Short-form video, podcasts developed and produced end to end, longform YouTube, founder and executive content, music video, on-set photo and design. Calibrated to the brand, not the template.

Social commerce

TikTok Shop, Instagram Shop, livestream selling events and the channels coming next. We do not pitch this. We run it, as a TikTok Shop Certified Agency Partner and TikTok Creator Certified Agency.

Strategy and execution, one team

Channel management, monthly performance reports with specific recommendations, and then we do the recommendations. No handoffs. No agency telephone game.

The shift

"Almost 40% of young people, when they're looking for a place for lunch, they don't go to Google Maps or Search. They go to TikTok or Instagram."

Prabhakar Raghavan, Senior Vice President, Google · 2022

5.2B+

people use social media, roughly 64% of the global population.¹

2h 21m

spent on social per user, every day.¹

46%

of Gen Z and Millennials use social as their primary way to discover and research brands.²

Sources: ¹DataReportal, Digital 2025 Global Overview · ²HubSpot State of Marketing Report

Ways to work with us

Start with one night or hand us the whole channel.

Every engagement is scoped to outcomes, not deliverables. Pick the shape that fits where you are. We will tell you on the call if a different one fits better.

Sprint

One event, launch or moment

Our team on site for one day or one night. A set number of platform-ready clips delivered within the week, a small paid boost behind the ones that travel, and a readout on what worked. The fastest way to see how we work.

Best for: events, openings, product drops, a first project together.

Project

One campaign or season, end to end

A product launch, a TikTok Shop foundation build, a seasonal campaign, a creator-led activation. Strategy and creative direction, production and creator coordination, channel rollout, tracking, and a playbook at handoff.

Best for: a clear scope and a timeline. Typically 4 to 12 weeks.

Ongoing partner

Your content and social team, on retainer

We run all or part of your social and content function month to month: creator pipeline, production, channel management, social commerce where it fits, and monthly reporting with recommendations we then execute. The bench and cadence of an in-house team, without the headcount.

Best for: brands that want a real content team without hiring one. Typically 6 to 12+ months.

Also available: strategic consulting for teams that need modern social integrated into a bigger marketing plan before they invest in execution, and a turnkey TikTok Shop launch for brands that want to be selling fast. Pricing is scoped on the call, so the number matches the work.

Book a discovery call Tell us what you're working on

Certified where it counts

Inside the platform, not guessing from outside it.

The Mediary team with the TikTok Shop team at TikTok headquarters in Los Angeles — **Mediary** at TikTok HeadquartersLos Angeles · with the TikTok Shop partner team

Mediary holds both of TikTok's agency certifications, which means direct lines into the platform team, early access to Shop and creator tooling, and ad accounts that get prioritization. That photo is our visit to TikTok's Los Angeles headquarters.

TikTok Shop Certified Agency Partner

Shop setup, optimization, affiliate and live selling operations

TikTok Creator Certified Agency

Creator sourcing, management and campaign execution

Our creator network has worked with

AG1NetflixCostcoAmazonLiquid I.V.TideTOMSClif Bar

About

Built to operate like an in-house team.

Susan George · CEO and Founder

Mediary was built to fill the seat most brand marketing teams are missing: senior enough to set modern social strategy, hands-on enough to direct the shoot, manage 120+ creator partnerships, run TikTok Shop operations, produce the podcast, and keep production moving on every platform.

We work with brands across consumer, lifestyle, real estate, technology and entertainment that want content to do real business work: build community, drive revenue, attract talent, and make the brand impossible to ignore. Based in Seattle. Working everywhere.

Embedded, not outsourced.Slack channels, weekly standups, shared calendars, monthly reports. The cadence of an in-house team, the bench of an agency.

Strategy and execution under one roof.The team that writes the plan is the team that does the work.

Accountable to outcomes.We do not bill for activity. We deliver work that compounds, and we show you the numbers every month.

Forbes 40 Under 40

Top 10 Entrepreneurs Making Waves in 2024

Entrepreneurs Herald

Top 20 Entrepreneurs To Look Out For in 2023

NY Journals

Redefining Social Media Dynamics and Creative Marketing

Billboard Lifestyle

How Susan George Built a Successful Social Media Marketing Empire

"Halfway through my initial conversation with Susan, I immediately knew I wanted to work with her. Mediary has worked beyond any expectation I had, and has helped me think so far out of the box."

Soliana Sapp · Content Creator

"Working with Mediary has simplified creating content. I get to do what I like, be creative and create, because Susan takes care of the part I don't love: the brand deals, reach-outs, and follow-ups. She's also just a kick-ass human."

Ashley Desanno · Content Creator · @lotsamiles

Contact

Let's talk.

The fastest way to start is a 30-minute call.

We will learn about your brand and your goals and tell you plainly whether Mediary is the right fit. If it is, you leave the call knowing what the first project looks like.

Book a 30-minute discovery call

Prefer to write? Use the form. We respond within two business days, or email info@mediarymarketing.com.

Creators

Work with Mediary.

A real partnership, not a casting site.

We build long-term creator relationships. If you make strong short-form content and want a partner who briefs well, pays on time, and brings real briefs from real brands, we want to know you.

Real briefs, real budgets.Clear creative direction, deliverables, timeline, and a rate you agree to before you shoot.

We brief well.Brand context, the must-include points, and the freedom to make it yours.

We pay on time.Net-30 at most, often faster. We have all been the creator chasing a payment. That is not us.

Long-term, not one-and-done.If your first post performs, we bring you more, for that brand and others in the network.