Content systems that make brands impossible to ignore.

Mediary combines social commerce strategy, multi-format content production, and creator partnerships to drive real business outcomes. Not vanity metrics. If your content isn't converting attention into growth, we fix that.

Book a discovery call → See the work

The shift

Almost 40% of young people, when they're looking for a place for lunch, they don't go to Google Maps or Search. They go to TikTok or Instagram.

Prabhakar Raghavan, Senior Vice President, Google · 2022

5.2B+

people use social media, roughly 64% of the global population.1

2h 21m

spent on social per user, every day.1

46%

of Gen Z and Millennials use social media as their primary way to discover and research brands.2

Sources: 1DataReportal, Digital 2025 Global Overview · 2HubSpot State of Marketing Report

Certified by
TT
TikTok Shop
Certified Agency Partner
TT
TikTok Creator
Certified Agency

Our creator network has worked with

AG1
Netflix
Costco
Amazon
Liquid I.V.
Tide
TOMS
Clif Bar

What we do

Most marketing agencies still don't get modern social. Here's what we do.

01

Creator partnership infrastructure

Ongoing relationships with creators across categories. Not "influencer campaigns." A real bench of 120+ creators producing content for our clients every month.

02

Multi-format content production

Short-form video, podcasts (developed and produced end-to-end), longform YouTube, executive and founder thought leadership, on-set photo, and design. We develop across every format your strategy actually needs, calibrated to the brand.

03

Social commerce execution

TikTok Shop, Instagram Shop, livestream selling events, and emerging commerce channels. We don't pitch this. We run it. Certified TikTok Shop Partner Agency and TikTok Creator Agency.

04

Strategy and execution, one team

Monthly performance reports with specific recommendations, and then we execute them. The team that writes the plan is the team that does the work. No handoffs, no agency telephone game.

Ways to work with us

Four ways to work with us.

All built around outcomes, not deliverables.

Tell us what you're working on →

Our approach

Brands are creating more content than ever. Few are creating content that actually connects.

Modern audiences don't want more polished ads. They want relevance, authenticity, and connection. Our engagements aren't templated. A brand launching on TikTok Shop needs one kind of system. A multi-property real estate portfolio needs another. A B2B founder building category authority needs something else entirely. We start every engagement by understanding your goals, your audience, and your team, then design the strategy around what your business actually needs.

The work below is three very different systems we've built. Yours will be its own.

Featured client result

$2M+

Suncliff has surpassed $2 million in TikTok Shop sales with Mediary. From launch to seven figures and counting, end-to-end.

Selected work

Real systems. Real outcomes.

UDR
Portfolio Social

UDR, Real Estate Portfolio

Multi-property social strategy and content across a national apartment REIT's residential portfolio.

40,800+ organic views in April 2026. 96% from non-followers.
LADY YUM
Social Commerce

Lady Yum, Consumer Brand

TikTok Shop foundation build and ongoing social commerce engine.

500,000+ new audience reached. 100+ creator-led videos. 120+ creators activated.
SIRRUS 7
B2B Content + Podcast

Sirrus 7, Enterprise Tech

Four-channel content system and flagship podcast for a B2B AI brand.

56,000+ YouTube views in 7 months from launch. 98.8% from new audiences.

What our clients are saying

Halfway through my initial conversation with Susan, I immediately knew I wanted to work with her. Mediary has worked beyond any expectation I had, and has helped me think so far out of the box.
SS
Soliana Sapp
Content Creator
Working with Mediary has simplified creating content. I get to do what I like, be creative and create, because Susan takes care of the part I don't love: the brand deals, reach-outs, and follow-ups. She's also just a kick-ass human.
AD
Ashley Desanno
Content Creator · @lotsamiles

In the press

Recognized for our work in modern social and creator-led marketing.

Forbes 40 Under 40
Top 10 Entrepreneurs Making Waves in 2024
Entrepreneurs Herald
Top 20 Entrepreneurs To Look Out For in 2023
NY Journals
Redefining Social Media Dynamics & Creative Marketing
Billboard Lifestyle
How Susan George Built a Successful Social Media Marketing Empire

Who we work with

Brands that want content to do real business work.

Mediary works with brands across categories: consumer, lifestyle, real estate, technology, and beyond. The thread is brands that want content to build community, drive revenue, attract talent, and make them impossible to ignore.

02 / ABOUT

Built to operate like an in-house team.

Mediary was built to fill the seat most brand marketing teams are missing: senior enough to develop modern social strategy, hands-on enough to direct shoots, manage 120+ creator partnerships, run TikTok Shop operations, develop and produce podcasts, and keep production moving across every platform, without the agency telephone game.

We work with brands across categories like consumer, lifestyle, real estate, and technology, who want their content to do real business work: build community, drive revenue, attract talent, and make the brand impossible to ignore.

Mediary is based in Seattle and works with brands across the country. Strategy, content production, creator partnerships, podcast production, and social commerce all live under one roof.

Susan George, Founder of Mediary

Susan George · Founder

How we work

Embedded, not outsourced.

We act as your team. Slack channels, weekly standups, shared content calendars, monthly performance reports. The cadence of an in-house team, the bench of an agency.

Strategy and execution under one roof.

The team that writes the plan is the team that does the work. No handoffs, no telephone game.

Accountable to outcomes.

Every engagement comes with monthly performance reports and specific recommendations. We don't bill for activity. We deliver work that compounds.

04 / CONTACT

Let's talk.

The fastest way to start is a 30-minute discovery call. We'll learn about your brand, your goals, and whether Mediary is the right partner.

Book a 30-min discovery call → Email us instead

Prefer to write?

Tell us about your brand and what you're working on. We respond within two business days.

05 / CREATORS

Work with Mediary.

We build long-term creator partnerships, not one-off casting calls. If you make great short-form content and want a partner who briefs well, pays on time, and brings you real briefs from real brands, we want to know you.

Apply to the network

Working with us

A real partnership, not a casting site.

Real briefs, real budgets.

We bring you work from real brands. Every brief comes with clear creative direction, deliverables, timeline, and a rate you agree to before you shoot.

We brief well.

You'll get a written brief with the brand context, the creative direction, the must-include points, and the freedom to make it yours.

We pay on time.

Net-30 max, often faster. We've all been the creator chasing payment three months later. That's not us.

Long-term, not one-and-done.

Most of our creator relationships are ongoing. If your first post performs, we'll bring you more, for that brand and others in our network.

Apply

Tell us about your work.

We review every application. If you're a fit, you'll hear from us within two weeks.